Privacy policy
Last updated: July 2026
1. Introduction
At Mirrorworks, we respect your privacy and are committed to protecting the information you share with us.
This Privacy & Cookie Policy explains how we collect, use, store, and protect your information when you visit our website, contact us, or engage with our services.
Mirrorworks creates digital environments and virtual production solutions for creative teams, brands, and productions. We only collect information that helps us communicate with you, support our services, and improve the experience we provide.
2. Information we collect
We may collect personal information when you interact with our website or contact us, including:
- Name
- Email address
- Company or organisation details
- Contact number
- Information included in enquiries or project discussions
- Any other information you choose to provide
We may also automatically collect technical information when you visit our website, including:
- IP address
- Browser type and device information
- Website usage information
- Pages visited and interactions with our website
3. How we use your information
We may use your information to:
- Respond to enquiries and requests
- Discuss potential projects and collaborations
- Provide information about our services
- Improve our website and user experience
- Understand how visitors interact with our website
- Manage business relationships
- Meet legal and regulatory obligations
We do not sell, rent, or trade your personal information.
4. Google Analytics
We use Google Analytics, a web analytics service provided by Google, to help us understand how visitors use our website.
Google Analytics collects information such as:
- Pages visited
- Time spent on the website
- How visitors arrived at the website
- General device and browser information
- Approximate location information derived from IP address
This information helps us analyse website performance, improve our content, and enhance the user experience.
Google Analytics uses cookies and similar technologies to collect this information. Where required by applicable law, these cookies will only be activated after you have provided consent through our cookie preferences.
Google may process information collected through Google Analytics in accordance with its own privacy policy.
For more information, please visit Google’s privacy documentation.
5. Sharing your information
We may share information with trusted service providers who help us operate our website, communicate with clients, or deliver our services.
These providers include analytics providers such as Google Analytics and other technology partners where required for website operation and improvement.
These providers only process information where necessary and are expected to handle information securely.
We may also disclose information where required by law or where necessary to protect our rights, property, or safety.
6. How we protect your information
We take appropriate technical and organisational measures to protect your information from loss, misuse, unauthorised access, or disclosure.
While we take reasonable steps to safeguard your information, no online transmission or storage method can be guaranteed to be completely secure.
7. Data retention
We retain personal information only for as long as necessary for the purpose it was collected, including managing enquiries, maintaining business records, and meeting legal requirements.
When information is no longer required, it will be securely deleted or anonymised.
8. Your rights
Under applicable data protection laws, including UK GDPR, you may have the right to:
- Request access to the information we hold about you
- Ask us to correct inaccurate information
- Request deletion of your information where appropriate
- Object to certain processing activities
- Request restrictions on how we use your information
- Withdraw consent where processing is based on consent
To exercise these rights, please contact us using the details below.